Milkbar Digital

Milkbar Digital is a Melbourne based agency working with FMCG and retail brands across food, fashion, eCommerce, health and beauty. It provides end to end social media management across Facebook, Instagram, Twitter, Pinterest and TikTok, alongside content creation including photography, videography, copywriting and digital design. The team operates its own kitchen studio with a prop library, green screen and podcast facilities, or works on location, producing everything in-house from strategy through to the final asset.

What sets Milkbar apart as a boutique operation is its refusal to split delivery across vendors. The same team that develops a bespoke social strategy also picks up the camera, styles the food, writes the copy and edits the video, whether that means a recipe clip, a beauty tutorial or a branded Instagram Story filter. That in-house, one stop shop model, backed by a small team of specialists spanning strategy, videography, creative production and campaigns, is exactly the kind of tight, hands-on setup this category is built to recognise.