Immediate Future

Immediate Future is an independent social media agency founded in 2004, working with brands across sectors including Sony Music, Mission Foods and lastminute.com, alongside B2B organisations such as Fujitsu, Thomson Reuters and Google. The agency builds data-led, audience-first strategy, paid social campaigns, and content designed to move beyond vanity metrics toward measurable business impact.

Its B2B client roster points to a team comfortable operating inside longer, more complex stakeholder structures, working embedded alongside in-house teams rather than at a distance. Reporting is built to satisfy business leaders rather than just marketing teams, and planning is treated as agile, shifting with real-time social data and platform changes rather than fixed campaign calendars. That combination of embedded delivery and leadership-facing reporting fits the demands B2B marketing teams typically face.