How to Tell Concept Work From Work That Actually Shipped
Much of an agency portfolio was never published by a client. Here is how to locate the shipped version on a live account and what to do when you cannot.
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What Actually Separates Good Social Media Work from Average
Most agencies pitch you with the same three things: strategy, creativity, results. None of that tells you whether their actual output is any good. What you can judge, from the outside, before you sign anything, is craft. Craft shows up in the small, unglamorous places: whether a brand sounds like itself on a Tuesday afternoon…
